The Japanese manufacturer Toyota revalidates the first position as the most valuable Car brand in the world in the ranking made by Interbrand, which groups the 100 most valued companies worldwide. Toyota is ranked 7th overall top 100. Although it is down two places compared to the 2016 report, it is still the most valued car manufacturer with a value of 50.291 million dollars.
Mercedes-Benz repeats its position in ninth place in this ranking (with $ 47,829 million worth of brand), followed by another German manufacturer, BMW , which closes the podium of the automotive in the 13th position (41.521 million dollars) . Highlighted are the promotions of Nissan, which passes from occupying the number 43 to 39, and Land Rover, which climbs from position 78 to 73. On the positive side of the balance, Ferrari entry in the number 88 , and in the negative, Tesla, that descends until the 98.
15 brands in the Top 100
According to this ranking, which is published annually and which classifies the companies by their financial balance sheets combined with their marketing activities and their profit potential , the automotive sector is the second most valued in the world, with more than 250,000 million dollars of value, only surpassed by the technological one . Precisely, in the overall ranking of this top 100 brands takes the top position Apple, followed by Google and Microsoft.
In summary, as you can see in the table below, in the ranking of this top 100 of brands, there are 15 cars: Toyota (seat 7), Mercedes-Benz (9), BMW (13), Honda (20), Ford ), Hyundai (35), Audi (38), Nissan (39), Volkswagen (40), Porsche (48), Kia (69), Land Rover (73), Mini (87), Ferrari 98).