Interrand Global has rated Tesla as the fastest growing car brand on the market in 2021. Elon Musk’s firm occupies the 14th place on the list.
Advertising consultancy Interbrand Global has just announced its new 2021 Best Global Brands ranking , with Tesla leading the way . It took a brand value increase of 184%. That puts Tesla at No. 14 on the list of the world’s most valued companies , according to the report. Currently, the number one company is Apple, followed by Amazon.
Tesla’s success has seen its value increase greatly
The report says the automaker’s brand value soared to $ 36.5 billion . He explains that Tesla’s success comes “with a ubiquitous social media presence that enhanced its brand values. Tesla has consolidated its position as the world’s leading electric vehicle manufacturer. ” Remember, that “social media presence” comes without advertising or even a media department.
What has generated its growth?
Interbrand says there are three reasons for its rapid growth . Those are direction , agility and participation . That indicates that the Tesla company as a whole works towards the same goal, and that the goal is clear.
That stems from Tesla’s reason for building its products, which is to “accelerate the world’s transition to sustainable energy.” Every day it is clearer that this message is attracting customers. The purpose resonates with many who feel that now is the time to decrease the release of carbon to the environment.
Tesla is significantly above other car brands
The report says that Tesla, “is significantly above its peers in the sector.” Charles Trevail , CEO of Interbrand Global says, “Perhaps unsurprisingly given the ever-evolving business landscape, employee acceptance, adaptation to change, and a strong customer base have helped certain brands prosper.
“Tesla’s growth over the past year is worth noting: a three-figure increase in brand value is unprecedented in the past 22 years for Best Global Brands. Tesla is a brand that epitomizes the importance of brand direction, agility and engagement, so it comes as no surprise that Tesla made the biggest leap in the Best Global Brands ranking in 2021, ″ noted Trevail.
What are the top 10 brands with the most value
The top 10 brands on the list are Apple , Amazon , Microsoft , Google , Samsung , Coca-Cola , Toyota , Mercedes-Benz , McDonald’s and Disney . In total, the overall values of these top 10 companies have seen a 15% increase in value. That’s the biggest jump in value in the 22 years Interbrand has made the list according to Automotive News.
Interbrand rankings are based on a company’s financial performance, purchasing decisions, and competitive strength . It also looks at how a company establishes brand loyalty, indicating how strong demand is now and in the future. All of this helps companies like Tesla make a lot of profit.
Therefore, future growth potential is key. Tesla continues to create new products and services. Interbrands concludes with “Ultimately, Tesla takes people on a journey with them and makes them part of the movement to create an engaging brand world.”