The current and much admired 4th Generation ND Miata MX-5 captured the hearts and minds of enthusiasts when it was launched in 2015 and updated in 2018. It captured the handling purity of the original, with lessons learned from the latest technologies available. it is cleaner, more efficient and more efficient. Over the following years, Mazda unveiled a variety of studies for the RX Vision concept car that attracted more racing enthusiasts, with the hopes of a flagship sports / GT model from the Hiroshima-based company.
Last year Mazda released the CX-30 crossover and MX-30 EV that stunned the world at the Tokyo Motor Show. Then news of a new rear-wheel-drive Mazda 6 sedan, slated for release in 2022 and powered by an inline-six engine, thrilled fans as it toured the interwebs.
With the Mazda3 winning the coveted Word Car Design of the Year award for 2020, people have spoken, or more appropriately, 86 jurors from 24 countries around the world have ruled that Mazda has a keen eye for beauty, the timeless and a distinctively Japanese design that pushes the limits of aesthetics and functionality, seamlessly merging them. This is the second time Mazda has received the World Car Design of the Year trophy after the MX-5 roadster won both World Car of the Year and World Car Design of the Year in 2016.
The Evolved-KODO design theme is minimal, yet functional, uniquely Japanese in philosophy that honors the past while embracing the future; beauty through subtraction, removing all superfluous and unnecessary features has made Mazda design easier for humans to live with and interact with, giving more joy to the user. Cars as art are Mazda’s belief, but they are more than just art, but truly functional, useful and versatile art.
Steven Tan, President and CEO of Bermaz Auto Philippines, the local distributor of Mazda vehicles in the country, adds, “Ultimately, it’s our customers who are the real winners with every Mazda they drive. With this award, they can stand up and fully appreciate the choice they have made, the same choice that will serve them admirably for years to come.
The slab and thick C-pillars of the Mazda3 hatchback were the most polarizing design aspect of the model, but Mazda believes that is precisely why the design works: you love it or hate it. . It evokes a strong reaction, growing on you, lingering in your mind. Mazda has moved away from safety, conservative, and generic, venturing into a brave new design path that no other Japanese manufacturer ever imagined venturing into. And this courage shines through everything else Mazda: the wheel design, the radiator grille, the headlight design, the low and focused ride height, the sultry and feminine curves. The shape and silhouette seem subtle to you at first until you realize that the little functional details make the Mazda design truly sublime.
Of course, Mazda’s beauty isn’t just superficial: the proven SkyActiv technology suite increases powertrain efficiency and delivers a healthy dose of excitement. The engine side of things is actually pushing the boundaries of the internal combustion engine, taking it to ever higher stages that were previously believed impractical for mass-produced mass engines. Power, efficiency and tailpipe emissions are arguably the best in the industry.
Mazda has also released its own i-ActivSense, its own proprietary suite of safety and passive technology features that include, but are not limited to, Rear View Surveillance Alert, Lane Departure Warning, automatic control of high beam headlights, active headlights, sudden acceleration. attenuation system for cars with automatic transmission, active cruise control that keeps a safe distance from the cars in front of you and many others.