Land Rover launches "Land Rover Heritage"

Land Rover launches “Land Rover Heritage”

Jaguar Land Rover is launching Land Rover Heritage at the Essen Techno Classica this month to support classic Land Rovers and Range Rovers with parts and events. Land Rover will benefit the next Techno Classica to launch its “Land Rover Heritage” division, dedicated to historical models.

D-1 before the opening of the Techno Classica 2015 . Events of major proportions, this old car salon, held in Essen, Germany, is an opportunity for the group Jaguar Land Rover (JLR) to launch a new division “Land Rover Heritage”.

Land Rover launches

For old Land Rover

Joining the branch ” Jaguar Heritage “recently created within the Special Operations Division of JLR , the department will offer original spare parts for Land Rover vehicles whose production has stopped for over 10 years. “It is estimated that 70% of all Land Rover products since 1948 are still in circulation today, so there is a wide enthusiasts to meet customer via Land Rover Heritage,” said John Edwards, director of Jaguar Land Rover Special Operations. The division “was created to support the enthusiasts of the brand, to nourish and preserve its heritage and loyal customers through its dealers around the world,” added the British manufacturer in a statement .

Land Rover launches

R Heritage plans to offer genuine parts for Land Rovers and Range Rovers that have been out of production for more than a decade, with body, trim and extended servicing items available for Range Rover Classic, and salvage and extended service parts on offer for the RR P38 and Disco 1 and 2.

For Defender Series I, II and III Heritage parts are available and more will be gradually introduced, using original tooling methods.

John Edwards, JLR’s Special Operations MD, said:

We are delighted to launch Land Rover Heritage, which perfectly complements the recent introduction of Jaguar Heritage. It is estimated that 70% of all Land Rovers manufactured since 1948 are still in existence so there is a large and very passionate owner base to support through Land Rover Heritage.

Historical patterns of honor

To mark the occasion, “Land Rover Heritage” exhibit at the Techno Classica 2015, the first generation Range Rover Classic (photo). This summer, the division will also launch its “Driving Experience”, which will allow anyone to conduct historical models of the manufacturer.