Still at the top of luxury cars, the Rolls-Royce Phantom is renewed after fourteen years of career. Still at the top of luxury, she does not agree to adopt the lightweight platform of the BMW 7 Series.
It was a wrestling struggle. It was only after a lot of twists and turns that BMW succeeded in bringing down the legendary British brand Rolls-Royce in its purse at the end of the 1990s. The prestigious coat of arms was also contested by the Volkswagen Group, which bought Bentley in Lot of consolation. The separation of the two formerly twin brands was ultimately a blessing for diversity. While the Bentley and Rolls-Royce were identical until then to the coat of arms, the former became more sporting while the latter evolved towards even more majesty. Witness, the Phantom launched in 2003, first model designed 100% under the aegis of BMW .
After fourteen years of good and loyal service, it is time for the queen of limousines to retire. True to itself, it refuses the rationalization , yet very in vogue at BMW. Thus, the new Rolls-Royce Phantom adopts a new specific platform called “Architecture of Luxury” . The recent CLAR modular platform, which is partially using carbon to gain a few pounds, will not pass the Channel. It will be satisfied with the Bavarians, from the future BMW 3 Series to the 7 Series. This Rolls-Royce, which is located at the pinnacle of the Bavarian automotive galaxy, must absolutely retain its exclusivity according to Torsten Müller Ötvös, boss of Rolls Royce.
An aluminum structure adaptable to all fantasies
The Phantom thus always leaves the monocoque architecture, for an aluminum tubular structure 30% more rigid than that of its predecessor but more flexible industrially. Several types of vehicles will be able to rely on this basis, of different volume and transmissions, while maintaining services worthy of the brand. Beginning with the silence on board: the Phantom is indeed presented by its manufacturer as the most silent car in the world. The sound level at 100 km / h is 10% better than on the previous generation, already a reference. The chassis is made of aluminum, with new rolling trains (double triangle at the front, multi-link at the rear) and a four-wheel steering system for more agility. Comfort is further enhanced,
It\’s a surprise, even the next models in the range will use this specific platform. “For Rolls-Royce to be and remain the first luxury brand in the world, we are building on an architecture that covers the entire Rolls-Royce range , “ explains Philip Koehn, Director of Engineering. “The architecture of luxury will support all future Rolls-Royce models, not just the new Phantom, and the Cullinan project, and why not the next Ghost, Wraith and Dawn, will exploit this architecture, along with future body designs “ . This will surely reassure the guardians of the temple!
About temple, there is one that is still current with Rolls-Royce. It is the famous Greek temple symbolized by the hand-polished stainless steel grille. Of course, this one is rounded up from generation to generation. And as on the Ghost, it now fits into the shape of the hood. But the style is immutable, to the point that an uninformed eye could confuse this new Phantom with its predecessor. The continuity from one generation to the next is typically BMW … Designers and engineers have worked to minimize the days between the body panels.