Hyundai’s global strategy for the coming years sees a firm commitment to the electric vehicle , as we have already advanced a few days ago , but the Korean company also has other plans in markets such as the US, where it wants to regain ground thanks to a New pick-up truck and more SUVmodels .
For the manufacturer Hyundai, the United States is one of the most important markets in the world, and it is fundamental for them to open their range beyond the saloon, offering products that demand the American public. In fact, the corporate vice president of Hyundai in the US has confirmed to Reuters that they have the green light for the development of a pick-up .
This new model would be based on the Hyundai Santa Cruz prototype presented at the Detroit Motor Show two years ago, which was ahead of the first vehicle of its kind for the Korean firm, which still has no pickup in the United States . It appears that the dealers have done much to push the matrix to create specific products for their market.
And the sales of what once was an important pillar for the American market, the Hyundai Sonata , have fallen 30% so far this year, while the SUV models of the house grow as foam, with an increase Of 11% over the previous year in the last seven months.
Hyundai also has idea to market three new or refurbished SUVs for the year 2020, including the new Santa Fe Sport and Tucson, and a seven-seat model, according to the latest rumors.
At the end of this year the firm will also take to the United States the small allotment Hyundai Kona , a model that will also be sold in Spain and already on sale in the local market of South Korea.